Digital Experience Design
YES!
For GBC’s end-of-year show, my class and I created an interactive exhibit illustrating the first-year DXD experience. A full-wall installation guided visitors through activities like drawing portfolio pieces, opening hidden doors to choose courses, and assembling software-logo puzzles. More than 100 people engaged with the exhibit, and feedback highlighted how fun, immersive, and empathetic it felt in capturing the journey of a first-year student.
Client
George Brown Polytechnic
Industry
Education
Scope of work
User Experience Design
Graphic Design
Illustrator
Problem
As first-year students, we were still finding our footing in a completely new environment. The end-of-year show (YES!) is usually reserved for upper years, but our class felt we had a story worth sharing — one that captured the real, messy, exciting first-year experience. We wanted to show people what that transition actually feels like, and why it deserves space alongside the polished work of later years.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Solution
We created a full-wall interactive exhibit where each panel highlighted a different hurdle first-year students face. Visitors could engage directly with the experience—drawing their own portfolio pieces, solving puzzles of common software logos, or uncovering hidden “course doors.” The goal was to make the journey playful and immersive, letting people step into the first-year experience while celebrating the challenges, growth, and creativity that come with it. Over 100 visitors interacted with the exhibit, leaving feedback that it was both fun and deeply empathetic.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Results
Contributing creatives
Creating the experience for this project was evenly split by our team, all individuals excelled in the following:
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Physical Prototypes - Eira Ly
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Puzzles and Courses - Natasha Martin
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Brochures & Word Games - Annia Pavli
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Bat Ochir
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Graphic Design by Myself & Tashi
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.