Redesigning Donor Engagment
The GiveBack
My team and I helped create a marketing campaign for PIH Canada to attract new donors and improve retention. We designed The Give Back kiosk for Union Station—an interactive, colourful installation showing global impact stories and enabling on-the-spot donations or a mobile takeaway experience. Our team developed it from concept to completion, including user research and a fully functional UI.
Client
Partners in Health Canada
Industry
Non for Profit Charity
Scope of work
UX/UI Design
User Research
Brand Identity
Problem
PIH Canada came to us at a time when they were struggling to keep donors engaged and coming back. Their presence in busy public spaces wasn’t strong enough to spark curiosity or connection, and they needed a fresh way to reach people where they already are. They were looking for a creative solution that stayed true to their brand and could realistically be rolled out—something inviting, simple, and genuinely meaningful for potential donors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Solution
Our solution was a custom-designed kiosk placed right in Union Station—built in PIH’s signature bright orange so it stands out in the busy crowds. The clean, lively UI uses motion, video, and simple touch interactions to pull people in and guide them through giving. Visitors can explore an interactive map to choose exactly where their donation goes, making the experience more personal and meaningful. The interface is flexible enough to live on any touchscreen device, making it easy to roll out across events, pop-ups, or mobile setups.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Process & Develeopment
lo-fi Wireframes
hi-fi wireframes #1
Feedback
Feedback
Hi-fi prototype #2
Feedback #2
Feedback #2
Results
Contributing creatives
The interface development, user research and user experience work in this project was evenly split by our team:
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Eira Ly - View Portfolio
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Kelly Van - View Portfolio
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Avi Lara - View Portfolio
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
Union Station render done by - Eira Ly
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
BizzBuzz is a travel startup born by the collaboration of professionals from tech and banking industries. The company has a strong dev department but the design language was weak and kit-made so that they had a risk of getting lost in the pool of competitors.
View the Prototype here