Brand Activation & Engagment

Sephora Pop Up

I designed a New York fashion Week pop-up that attracted models, influencers, and everyday shoppers. The experience invited guests to receive a free product, test it in a backstage-inspired setting, and capture shareable photos to amplify Fenty’s online reach. My role included developing the concept, crafting the full user flow, and producing a high-fidelity 3D mockup in SketchUp, later composited into a real Fashion Week environment using Photoshop.

Client

Sephora, Fenty Beauty

Industry

Fashion & Beauty

Scope of work

User Experience Design

3D Modeling

Brand Identity

Photoshop

Problem

" How do we strengthen loyalty among existing Fenty users while also attracting new audiences — without diluting two already powerful brand identities? "

Secondary goal?
Reinforce the Gloss Bomb Heat as a hero product during a culturally noisy moment.

At the same time, we needed an experience that was:

Feasible
On-brand
Genuinely fun
Designed to generate organic marketing (not forced or gimmicky)

Secondary goal?
Reinforce the Gloss Bomb Heat as a hero product during a culturally noisy moment.

At the same time, we needed an experience that was:

Feasible
On-brand
Genuinely fun
Designed to generate organic marketing (not forced or gimmicky)

Secondary goal?
Reinforce the Gloss Bomb Heat as a hero product during a culturally noisy moment.

At the same time, we needed an experience that was:

Feasible
On-brand
Genuinely fun
Designed to generate organic marketing (not forced or gimmicky)

Research & Brand Deep Dive

Before even sketching, I went on a brand deep-dive. I literally walked through Sephora stores with a notebook, studying: Sephora's Beauty Studios, Fenty's iconic rose gold "effortless" look, etc. The goal wasn’t to mash both brands together — it was to let each one shine without overpowering the other.

Why NYFW

NYFW became the perfect setting for this experience:

It overlaps almost perfectly with Sephora and Fenty’s existing demographic.
Fashion + beauty are best friends — you rarely see one without the other.
People at NYFW are already primed for discovery and content creation.
The event naturally attracts models, influencers, and bloggers who love sharing anything visually exciting.

In other words, the audience is high-intent, high-energy, and exactly the type who’d turn a pop-up into millions of impressions without us spending a dollar on ads.

The Flow

We wanted an experience that made everyone — from influencers to everyday shoppers — feel like they were stepping behind the curtain at NYFW.

1/ Attraction Zone — The Entrance

Oversized, shiny Gloss Bomb sculptures mark the entrance. Visible from across the street. Dramatic. Impossible to ignore.
Full glass frontage gives people an instant preview of the vibe inside.

2/ Gloss Selection — A Small Moment with Big Impact

Guests receive a coin and browse shades using visual guides showing swatches on different skin tones.
It’s inclusive, simple, and helps people feel confident in their choice.

3/ The Beauty Studio — The Backstage Fantasy

Inspired by Sephora’s real beauty studios, but elevated with a Hollywood/NYFW twist.
Bright mirrors, structured flow, and mini stations for gloss application — all designed to make visitors feel like they’re preparing for a runway moment.

4/ The Content Zone — Where the Magic Happens

A red carpet, soft lighting, and Fenty-branded backdrops give guests the perfect spot to take and share photos.
Projected 60–80% of visitors would post their content because the experience is visually irresistible.

5/ The Quiet Exit (Strategically Hidden)

Exits are placed on the sides, so guests move naturally from their makeover → photo ops → out.
No hard selling, no awkward endings — just a seamless experience.

Results

It looks good, feels good, and markets itself.

Contributing creatives

The UX Design and 3D Modeling work in this project was evenly split by myself and:

Natasha Martin- View Portfolio